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28 Jul 2025

Buyer Beware: Watch Out for Dropship Middlemen

Welcome to The Wholesale Bible! 🛒

Today's post explores [BUYER BEWARE]—a useful guide for wholesalers, resellers, and savvy online entrepreneurs.




Buyer Beware: Watch Out for Dropship Middlemen

Ever been scrolling through Facebook Marketplace or eBay, found what looks like the perfect gadget or a unique gift, and clicked 'Buy Now'? You pay a reasonable £25, the seller's location says they're just down the road in Cardiff or Bristol, but then the delivery estimate is... four weeks?

If this sounds familiar, you've likely encountered a dropship middleman.

Here in Maesteg, like everywhere else across the UK, we're all looking for a good deal online. But a growing trend is making it harder to know if you're getting value for your money or simply being overcharged. It's time to talk about dropshipping and how you can become a savvier shopper.

What Exactly is a Dropship Middleman?

In simple terms, a dropship middleman is a seller who lists products they don't actually own or have in stock.

Here's how their business model works:

  1. They find a cheap product on a huge online marketplace like AliExpress, Temu, or Shein (let's say a novelty lamp for £5).
  2. They copy the photos and description, often making them sound more appealing.
  3. They list that same lamp on a platform you trust, like eBay, Amazon, Etsy, or even their own slick-looking website, but for a much higher price (e.g., £25).
  4. When you buy it from them, they take your £25, use £5 of it to order the lamp from the original supplier in China, and have it shipped directly to your address.
  5. They pocket the £20 difference without ever touching, seeing, or quality-checking the product.

While not illegal, this practice creates several problems for you, the buyer.

The Red Flags: Why You Need to Be Cautious

1. Hugely Inflated Prices This is the biggest issue. You're paying a massive markup for an item you could have bought yourself for a fraction of the price. That £20 profit the middleman made came directly out of your pocket for zero added value.

2. Deceptively Long Shipping Times The seller might be registered in the UK, but the product is beginning a long journey from a warehouse on the other side of the world. This is why a "UK seller" can have a delivery estimate of 3-6 weeks. They are banking on you not noticing this detail until after you've paid.

3. Customer Service Nightmares What if the item is broken, not as described, or never arrives? The middleman has no direct control. When you complain to them, they have to complain to their supplier. This creates huge delays and communication black holes, making refunds and returns incredibly frustrating.

4. Zero Quality Control Because the seller never handles the product, they have no idea if it's good quality, if the colours are correct, or if it even works properly. They are relying on the same stock photos as you are.

How to Spot and Avoid the Middlemen

You don't have to fall for it. Arm yourself with these simple checks before you part with your cash.

⭐ The Ultimate Tool: Reverse Image Search This is your secret weapon.

  • On a computer, right-click the product image and select "Search image with Google".
  • On a phone, press and hold the image and see if a "Search with Google Lens" option appears.

Google will show you everywhere that image appears online. You'll often immediately see the same product on sites like AliExpress or Temu for a tiny fraction of the price.

⭐ Scrutinise Delivery Times This is the easiest giveaway. If the seller's profile says "United Kingdom" but the delivery estimate is more than a week, be highly suspicious. A genuine UK-based seller with stock on hand can usually get a parcel to you within a few days.

⭐ Check the Seller's Other Items Click on the seller's profile and look at what else they're selling. Is it a random, unconnected collection of trendy gadgets, fast fashion, and homeware? This is a classic sign of a dropshipper who is just listing popular items. A genuine specialist will usually sell related products in a specific niche.

⭐ Read Between the Lines of the Description Look out for generic, badly translated, or overly enthusiastic descriptions full of buzzwords but lacking real detail. Vague phrases like "high-quality materials" or "stunning design" without specifics are a red flag.

The Takeaway

Online shopping is a fantastic way to find things we love. The goal isn't to stop buying online, but to do it smartly. Before you get swept up in the excitement of a purchase, take just 30 seconds to do a quick reverse image search or check the delivery details.

By doing so, you're not only saving yourself money but also ensuring you're buying from more transparent and accountable sellers.

Happy (and smart) shopping!


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30 Jun 2025

Niche Product goldmines: Uncovering the Trending Treasures of 2025


Niche Product goldmines: Uncovering the Trending Treasures of 2025

The 2025 e-commerce landscape is becoming shaped by conscious consumerism, the ever-present influence of social media sites, and a renewed focus on personal well-being.
  

Niche product research reveals a significant shift towards sustainable goods, hyper-personalised items, and products that cater to specialised hobbies and the booming pet and wellness markets. 
Savvy entrepreneurs looking to capitalise on emerging trends will find fertile ground in categories that align with these core values. Analysis of market trends, social media discussions, and e-commerce reports points to a clear direction for where consumer interest is heading. 

The Green Revolution: Sustainability as a Standard No longer a niche itself, sustainability has become a fundamental expectation for a growing segment of consumers. This has paved the way for a multitude of niche products that champion eco-consciousness. 

Biodegradable and Compostable Goods: Beyond reusable bags, the demand for fully biodegradable products is surging. Think compostable phone cases, kitchenware made from agricultural waste, and biodegradable glitter. 

Water-Saving Products: As climate change concerns intensify, products that help conserve water are gaining traction. This includes everything from low-flow shower-heads with advanced technology to innovative home irrigation systems. 

Refillable and Reusable Personal Care: The beauty and personal care industry is witnessing a significant move towards sustainability. Products like, Refillable deodorant, shampoo bars, and reusable makeup remover pads are becoming mainstream, creating opportunities for niche brands to innovate with unique scents, formulations, and packaging. 

The Personal Touch: Hyper-Personalisation and Customisation Consumers are increasingly seeking products that reflect their unique identity are what consumers are increasingly seeking. This trend towards personalisation is a key driver of niche market growth. 

Personalised Pet Products: The humanisation of pets continues to fuel a multi-billion dollar industry. Niche opportunities abound in personalised pet food subscriptions tailored to specific dietary needs, custom-made pet accessories, and even pet-safe paints for creative owners. 

Customised Jewellery and Accessories: Beyond simple engravings, technology now allows for highly detailed and personal jewellery creation. Think necklaces with sound-wave engravings of a loved one's voice or bracelets featuring a pet's paw print. 

Monogrammed and Bespoke Home Décor: From custom-designed wallpaper to monogrammed bedding and unique, handcrafted furniture, the desire to create a personalised living space is a strong market driver. 

The Wellness Boom:2025. Nootropics, Mental Wellness, and At-Home Fitness The focus on health and well-being continues to expand, creating a plethora of niche markets. 

Nootropics and Functional Beverages: Brain-boosting supplements, known as nootropics, are gaining popularity among professionals and students seeking a mental edge. The market for functional beverages infused with adaptogens, vitamins, and minerals is also experiencing rapid growth. 

Mental Wellness Products: In an increasingly stressful world, products that promote mental clarity and relaxation are in high demand. This includes weighted blankets, aromatherapy diffusers with unique essential oil blends, and subscription boxes focused on mindfulness and self-care. 

Specialised At-Home Fitness Equipment: While the home gym trend is not new, the niche lies in specialised equipment. Think smart yoga mats that provide real-time feedback, portable and high-intensity interval training (HIIT) workout gear, and recovery tools like massage guns and compression boots. The Influence of the "Small Screen": TikTok and Pinterest Trends Social media platforms remain powerful engines for product discovery and trend creation. 

"As Seen on TikTok" Gadgets: Viral videos can launch a product into overnight success. Niche opportunities lie in identifying and sourcing the next trending gadget, from kitchen tools that simplify cooking to innovative cleaning and organisation hacks. 

Aesthetic-Driven Niches: Pinterest and Instagram continue to fuel aesthetic movements. "Cottagecore," "Dark Academia," and other visual trends create demand for specific types of clothing, home décor, and accessories. Entrepreneurs who can tap into these emerging aesthetics will find a ready market. 

Hobby-Specific Products: The creator economy has shed light on a vast array of hobbies. Niche products that cater to these specific interests, such as specialised tools for miniature painting, high-quality materials for bookbinding, or unique supplies for urban gardening, are finding dedicated customer bases. 

In conclusion, the most promising niche products for 2025 are those that tap into the core values of sustainability, personalised, and well-being, often amplified and accelerated by the power of social media. By identifying and catering to these specific and passionate consumer groups, entrepreneurs can carve out a profitable space in the dynamic world of e-commerce.

16 Dec 2017

Some Essential Questions You Should Ask A Supplier Before Signing Up For A Dropshipping Account

https://www.addoway.com/eTail-Store
Some Essential Questions You Should Ask A Supplier Before Signing Up For A Dropshipping Account


If you're looking for a dropship supplier for your business, it's essential to do your research beforehand as there are so many scams and middlemen who pretend to be a legitimate dropshipping company but are merely just a middleman or a scam just to take your money and run.
A dropshipping scam or a middleman can be quite difficult to
distinguish from a legit dropshipping company. Their website will look like a real business, the design, layout, and features can be difficult to distinguish from a true droppshipper, and may even be designed to look even better than the average legit website. This is to fool you into giving away your hard earned cash without you knowing until it's too late.
So before you decide on starting your own dropshipping business, I've
prepared some essential questions below to ask a supplier before committing to a scamster or a middleman acting as a legitimate business with the sole intent of taking your cash and disappearing. 
In case you're wondering what's is a middleman, it's a company
acting as a dropshipper and claiming to be the supplier of the products displayed on their website, but instead of taking your cash and running, most middlemen will actually supply the products you pay for but do not hold the products themselves but instead they use their own legit suppliers and add a higher margin to the products taking a cut of your profit, thus making it difficult for you to earn a profit from the high prices you pay compared to your competition.

"Below are some questions I've prepared for you to ask a supplier before committing, and in order to separate the legitimate dropshipper from scams and middlemen"

  1. Are you the Manufacturer of the product/s?   If not are you a partner or have a share of the Manufacturer's business? (This is an important question to ask. Although not all dropshipping company actually manufactures the products they sell, but if legit will have some sort of partnership or common interest with them as some manufacturers don't have the time to dropship items in small quantities, so they outsource them to large wholesale companies who purchase in bulk).
  2. Do you stock Inventory of the products you sell?  (If not this is guaranteed to be a middleman, who is taking the profit that you should be earning and charging a much higher price to you, which will prevent you from competing on price with your competition and more often than not you'll end up at a loss.
  3. Do you offer true wholesale pricing so I can make a profit?   (If so, ask them for a copy of their price list or ask to see some product prices on their website).
  4. Do you Dropship (single) item's to the UK?  (I've used the 'UK' in question 1. as an example only. This is your choice depending on what country you live. Also, I've put the word (single) in brackets because not all dropshipping company's will dropship single items, some have a minimum amount (e.g. minimum £100....) you have to spend on your first order. Most dropshippers will dropship single item’s but not all will. Don't automatically assume it's a scam if they have a minimum purchase requirement).
  5. Do you charge a dropshipping fee for each item, and if so what are your fees?    (Not all genuine dropshipping company's charge an additional fee for their service, but some do. this is quite normal for them to charge a small fee for their service, as it covers their shipping materials and handling charge. Others don't charge an additional fee but merely include it in the price of the products. Either way, it saves you a lot of time and hassle of having to purchase shipping materials yourself and saves you time, enabling you to concentrate on more important aspects of running your day to day business.
  6. Is there a minimum order?   (Some legitimate dropshippers policies include a minimum order, so don't automatically assume its a scam if they do. It's your decision to separate legitimate company's from the scamster, only after asking all these questions and getting a reply, along with your own research of the company in question. Only then should you make a decision. If one or more of your questions cannot be answered appropriately, then ask yourself, why?  (All legitimate dropshipping companies should be able to answer these simple questions, and in plain and simple English, without the jargon, and words you don't understand).
  7. Do I have to purchase the website start-up package in order to become a dropshipper and do business with you?   (some legitimate dropshipping company's I've come across do have a package website already loaded with their products for you to dropship, but will also give you the option to dropship single items without purchasing the package. Personally, I've found that a lot of them with the website package deals are a scam. not all of them but the majority of them are. if you come across a company with this package your better off to steer clear and avoid using them. If you are sure they are legitimate and want to do business with them and they give you an option of taking out the package or not, then it's safer not to buy into the package, just use the single item dropshipping program they have).
  8. Do you have the appropriate certificates in your possession that are needed for a business in order to be a dropshipping company? If so is it possible to see them or get a copy of them? (A legitimate company should have these in their possession and would be only too willing to share this information with you. If there's a delay in providing this or if they are unable to provide these certificates, the stay well away. It's almost certainly a scam if they refuse to provide this information).


https://www.addoway.com/eTail-Store


26 Nov 2017

eBay Top Rated Seller Status on eBay


eBay Top Rated Seller Status 



Anybody can sell items on eBay, be it items you have lying around the house that never get used, or an attic or garage with antiques and collectibles, it don't matter as long as you stay within eBay's policies and Guidelines s and of course you must have a PayPal account in  your name with verified address linking to that account at least. That's the minimum requirements in order to start selling.






If like most people you already have an ebay account for purchasing items, then you're ready to go!
But like I said you or your partner must have a verified Paypal account, even if you purchase your items via credit card, bank transfer, check or any other means of credit. 



eBay insists on this, mainly because not too long ago they actually owned Paypal, but have recently sold it's assets, mostly anyway and have a small share in it. It's not that bad though if you're unfamiliar with Paypal, there are a lot of benefits especially for individuals, like payment protection if you don't receive your item or vice versa.



Exactly the same as a business seller, except without the ever increasing selling fees, from both eBay plus Paypal fees, so do the math first before jumping in as a business seller because you could end up at a loss if not careful.



"It's essential that you register as a Business Seller though, in order to be granted 'TOP RATED SELLER STATUS'. And even then its not guaranteed."



Here are the requirements needed to become a top rated seller on eBay.....





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